Advertising & Commercial Policy

Last updated: 29 August 2026

Sports Lounge is a digital sports publication supported in part by advertising and commercial partnerships. This policy explains how we manage advertising, sponsorships and other commercial relationships while maintaining the independence of our editorial content.

Advertising

Sports Lounge may display advertising across our website and other digital platforms.

Advertising may be sold directly by Sports Lounge or supplied through third-party advertising networks, including Google AdSense and other advertising providers.

The appearance of an advertisement on Sports Lounge does not mean that we endorse the advertiser, product or service.

Editorial Independence

Advertising and commercial relationships are kept separate from our independent editorial decision-making.

Advertisers, sponsors, clubs, teams, athletes, brands and commercial partners cannot purchase favourable independent editorial coverage.

Commercial considerations do not determine whether legitimate corrections or updates are made to our editorial content.

Commercial Partnerships

Sports Lounge may work with sports brands, clubs, teams, event organisers, venues, broadcasters, equipment manufacturers and other organisations.

Commercial partnerships may include:

Advertising campaigns
Sponsored articles
Sponsored videos
Social media campaigns
Newsletter sponsorship
Event partnerships
Competitions and giveaways
Brand partnerships
Promotional campaigns

Where appropriate, commercial relationships will be disclosed to our readers.

Affiliate Links

Some Sports Lounge content may contain affiliate links.

If you follow an affiliate link and subsequently make a purchase or complete another qualifying action, Sports Lounge may receive a commission.

Where affiliate relationships are used, we aim to disclose them appropriately.

The existence of an affiliate relationship does not determine our independent editorial conclusions.

Reviews, Tickets and Complimentary Products

Sports Lounge may receive complimentary products, tickets, event access, hospitality, travel or experiences for editorial consideration.

Receiving something free of charge does not guarantee coverage or favourable editorial treatment.

Where a material relationship is relevant to a reader’s understanding of the content, we aim to disclose it appropriately.

Competitions and Giveaways

Sports Lounge may run competitions and giveaways independently or with commercial partners.

Individual competitions may be subject to their own eligibility requirements, closing dates and terms and conditions.

Betting and Gambling Content

Sports coverage may occasionally refer to betting, gambling operators, odds or gambling-related commercial relationships.

Any gambling-related advertising or commercial content accepted by Sports Lounge should comply with applicable UK laws, regulations and advertising standards, including relevant age restrictions.

We do not intend our content to encourage irresponsible gambling.

Third-Party Advertising

Some advertisements displayed on our website may be selected and delivered automatically by third-party advertising providers.

This means Sports Lounge may not directly select every advertisement displayed to every visitor.

Third-party advertising providers may use cookies and similar technologies subject to applicable consent requirements.

Further information is available in our Privacy Policy and Cookie Policy.

Advertising Standards

We expect advertising and commercial content appearing on Sports Lounge to comply with applicable UK laws, regulations and advertising standards.

We reserve the right to refuse, remove or discontinue advertising or commercial relationships that we consider:

Misleading or deceptive
Unlawful
Harmful
Discriminatory
Inappropriate for our audience
Inconsistent with our editorial or commercial standards

Conflicts of Interest

Where a commercial relationship could reasonably affect a reader’s understanding of editorial content, we aim to disclose that relationship appropriately.

Our editorial team should not deliberately conceal material commercial relationships relevant to published content.

Reporting Commercial Content

If you believe advertising or sponsored content appearing on Sports Lounge is misleading, inappropriate or incorrectly labelled, please contact us.

Include the relevant page URL and details of your concern where possible.

Email: hello@sportslounge.co.uk

Advertising & Partnership Enquiries

For advertising, sponsorship or commercial partnership enquiries: