How commercial arrangements work

Sports Lounge may earn revenue through display advertising, paid promotional content and affiliate arrangements. Our policy is to explain commercial relationships where they are relevant to the content readers see.

Not every article, product mention or external link has a commercial arrangement behind it. This disclosure describes arrangements we may use; it does not mean that every arrangement is currently active.

Display advertising

Businesses may pay to display banners, advertising boxes and other clearly identifiable advertisements on our website.

An advertisement appearing on Sports Lounge does not mean we have independently tested or endorsed the advertiser, its products or its services.

Paid features and promotional content

Content produced under an advertising arrangement will carry a clear label such as “Ad” or “Advertisement Feature”. Our policy is to place the label prominently so readers can recognise the commercial nature of the content before engaging with it.

This may include paid features about sports products, services, venues or events. Homepage previews and social media posts promoting that advertising content should also make its commercial nature clear.

Where an advertiser supplies, approves or controls the content, we will explain that relationship where relevant.

Affiliate links and discount codes

Some content may contain affiliate links or qualifying discount codes. If you follow a link or use a code and complete a qualifying action, Sports Lounge may receive a commission from the provider.

Our policy is to identify the relevant affiliate advertising clearly and explain that we may earn a commission. Where an entire article is affiliate advertising, its advertising nature should be clear before readers engage with it.

Where editorial material and affiliate advertising appear together, the relevant advertising sections and links should be identifiable.

Products, tickets and other benefits

If coverage involves complimentary equipment, clothing, event tickets, hospitality, travel or another relevant benefit, our policy is to disclose that relationship.

Receiving a benefit does not automatically guarantee coverage or a favourable review. Where the arrangement makes the content advertising, we will identify it as advertising.

Media accreditation provides access for reporting. Where access comes with additional benefits or commercial conditions relevant to the coverage, our policy is to explain those circumstances.

Editorial independence

Our policy is that businesses and organisations cannot purchase favourable independent editorial coverage or protection from legitimate criticism.

Paid promotional content should be distinguishable from independent reporting, analysis and reviews. Relevant commercial relationships or conflicts of interest should be disclosed so readers can assess the content with that information in mind.

Offers, tickets and external websites

Prices, offers, product specifications, ticket availability and event details can change. Check the provider’s current information and terms before purchasing, booking or travelling.

Transactions made on another website are subject to that provider’s terms. Questions about orders, payments, deliveries, cancellations or refunds should normally be directed to the business handling the transaction.

Advertising technology and privacy

Advertising and affiliate services may use cookies or similar technologies. Information about the services actually used on Sports Lounge, their purposes and available controls should be reflected in our Cookie Policy and Privacy Policy.

Any consent choices required for the technologies we use should be provided through the website’s privacy or cookie controls.

Questions or concerns

If you believe an advertisement, paid feature or affiliate relationship has not been clearly identified, contact us with the page address and a brief explanation of your concern.

We aim to review relevant concerns and correct unclear or missing disclosures where appropriate.