Privacy Policy
Part of Buzz Media Group. This website is operated by THE UK BUZZ MEDIA GROUP LTD (company number 17555766).
Last updated: 13 October 2026
This policy explains how Sports Lounge, a digital sports publication within Buzz Media Group, may collect and use personal information when you visit sports-lounge.co.uk, contact us, subscribe to a mailing list or interact with our services. This policy should be read together with our Cookie Policy.
Who to contact
For questions, requests to access or erase personal information, or concerns about this policy, contact Sports Lounge through our Contact Us page. The publication’s precise legal controller details should be confirmed by its operator and provided on request.
Information we may collect
Depending on how you use the site, this may include your name, contact details and the information you submit in messages or forms; newsletter subscription preferences; comments and account details where those features are used; and technical information such as IP address, browser type, pages visited, device identifiers and consent preferences. Payment or subscription information, if relevant to a service you choose, is handled according to that service’s checkout information.
Why we use information
- To respond to enquiries and requests and communicate with readers.
- To provide requested newsletters or other subscription services.
- To operate and secure the website, diagnose faults and prevent abuse.
- To understand site performance and readership where lawful analytics permissions apply.
- To display, measure and, where you consent, personalise advertising using third-party providers including Google.
- To meet applicable legal obligations and protect our rights.
Our legal bases
Under UK data protection law, the basis depends on the processing activity and may include your consent (for optional cookies, advertising personalisation and optional marketing), legitimate interests (such as site security and responding to enquiries), performance of a contract (where you request a service), or a legal obligation. You can withdraw consent without affecting processing already carried out lawfully.
Advertising, analytics and third parties
Sports Lounge uses or may use Google Site Kit, Google Analytics, Google AdSense and consent-management tools. Advertising and analytics providers may process data and use identifiers subject to your choices and their policies. We also use website infrastructure and contact or newsletter tools where enabled. Read Advertising & Affiliate Disclosure and Cookie Policy for more information. The precise services and cookies in use may change and should be reviewed through the consent banner.
Cookies and consent choices
Necessary cookies support essential site functions. Optional analytics, marketing and advertising cookies should only operate when the necessary legal consent is obtained. You may adjust consent through the cookie preferences interface when available or through your browser controls. See the Cookie Policy.
Sharing and international transfers
We may share information with contracted hosting, technical, analytics, advertising and mailing service providers insofar as necessary. Some providers may process information outside the United Kingdom; when this occurs, appropriate transfer safeguards are required under applicable law. We do not publish private messages or sell personal contact lists as a standalone product.
Retention and security
We keep personal information for no longer than reasonably necessary for the purpose collected, legal compliance, the handling of complaints or protection of our services. Retention periods vary by record type and provider. We use proportionate organisational and technical measures to help protect information, although no online system is completely risk-free.
Your rights
Subject to applicable exemptions, you may ask for access to your information, correction, deletion, restriction, portability or objection to certain uses. Where processing relies on consent, you may withdraw that consent. Contact us through the contact page. You may also complain to the UK Information Commissioner’s Office at ico.org.uk.
Children
Our general-interest sports journalism is not intended to solicit personal information from children. Please avoid sending children’s personal information through open comment fields or news tips without an appropriate lawful basis and permissions.
Changes
We may update this policy as our services or applicable requirements change. The date above identifies the current version.